The Ruby Suns - Fight Softly

Wednesday, 17 March 2010, 23:24 | Category : Reviews
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What would you do if you were The Ruby Suns? Although your last album was a spectacularly sunny shot of tropical psych-pop, it went largely unappreciated, only for Animal Collective to come along a year later with a similar recipe and take all the praise and record sales. So where next? Credit is due - instead of slinking off and trying something different, you take on the Kings of Brooklyn at their own game. So you keep the delightfully woozy psychedelia and excellent twiddly electronic bits, but you reduce the pop tunes in favour of a more layered, experimental approach. The overall result is less tropical dance and more hazy summer evening kickback. This is generally a good thing, especially when it all goes a bit Arthur Russell. But this probably isn’t the album to take the crown that should have been yours. Still, it’s a bold move and needs to be applauded. Your time will come.

mp3: The Ruby Suns - Closet Astrologer

Fight Softly is out now. Buy from Rough Trade or download from emusic.

2 Comments for “The Ruby Suns - Fight Softly”

  1. 1Jamie

    I don’t know, I think animal collective was already there at Feels, but made it more accessible with Strawberry Jam, which still came out before Sea Lion. If I were Ruby Suns, I would own up to the fact that I licensed my song to a car commercial, admit I was trying to make pop music, and really go for it. Why not?

  2. 2The Daily Growl

    Yeah, I prefer the pop music. It’s their strongest suit.

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