Your heart on the line

Friday, 4 September 2009, 0:04 | Category : Video
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Mumford & Sons / Little Lion Man video

Here’s the video that wasn’t shown at the Mumford & Sons gig last week. On the night it didn’t matter. All we wanted was another blistering set from Marcus and the boys. But the video is out now. It’s an odd choice for a single. Not that it isn’t a great tune, it’s just the predominence of sweary words. I heard it on the radio for the first time last night, and was amused to hear how ‘fucked’ becomes something like ‘bmphd’ in the radio edit. So maybe they’ll get away with it and have a big hit. If the big breakthrough doesn’t happen with this one, it will soon enough. The combination of killer tunes and a major label marketing and promotion budget is a potent combination. Expect many more fancy videos.

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